Keiichi Matsuda is a London based artist who is a designer and film-maker. Matsuda mixes Japanese and British origins. His work has been widely exhibited, from London’s V&A Museum to New York’s MoMA, as well as attaining viral success online.
Keiichi Matsuda: Hyper Art
Keiichi Matsuda directed the video installation called “Hyper-Reality”. It shows the blend between augmented reality and actual reality. Matsuda explores connected environments also using interactive installations, where he reprocesses and makes visible the information that permeate the city every day, which is not perceivable separately through our devices.
What would I incorporate from Keiichi Matsuda’s work into mine?
From his work, I would incorporate the idea of augmented reality blending into actual reality. Visually speaking, I find his concept drawing for his installations interesting as its kind of a window into his thought process.
Aisha Beya 